AKP Phnom Penh, October 08, 2025 --

Excellent wine practices and global trends in wine tourism will be among the topics on the 
second day of the 9th UN Tourism Global Conference on Wine Tourism in Plovdiv. The 
forum, themed "The Art of Wine Tourism", is taking place on October 6 and 7 and offers a 
dynamic program of themed discussions, expert presentations, masterclasses, and specialized visits.

Visitors have the opportunity to meet policy makers, representatives of various tourist 
destinations, entrepreneurs, researchers, and 
experts from around the world.

After the closing ceremony, the program also includes visits to two wineries – the Starosel 
Wine Complex and Midalidare Estate.

This edition of the forum highlights the connection between wine tourism and the arts, presenting both as important tools for preserving heritage, fostering creativity, and 
enhancing the appeal of rural and wine-growing destinations.

By showcasing both established and emerging practices and encouraging cross-sector 
collaboration, the conference reaffirms the sector’s role as a catalyst for sustainable 
development, where the art of winemaking and the art of experience come together in one of Europe’s richest cultural wine destinations, the organizers note.

Among the key topics discussed Monday, the first day of the forum, was wine tourism as a driver of sustainable development.

AKP-BTA